PlainSaid is the Shopify Q&A app for premium DTC brands. It answers shopper questions on every product page — instantly, in your brand voice, grounded in a knowledge base you control. Every answer also publishes as standard structured data that Google — and the AI search engines reading it — can both understand.
“Every unanswered question on a PDP is a refund, a return, or a bounce in slow motion.”
Four real categories. Four real questions. One pattern: grounded answers, in brand voice, on the page where shoppers decide.
Premium brands invent their own vocabulary. “Hands-free shoes.” “Performance fabric.” “Fast-acting formula.” These terms are how merchants want their products described — they’re the language of the brand.
But shoppers Google what they already know. “Slip-on shoes.” “Breathable shorts.” “Energy supplement.” When a shopper lands on a PDP from a search like that, they need to immediately recognize the product is what they were looking for — in language they recognize.
The Shopper Language Map teaches PlainSaid both vocabularies. When a shopper asks “Are these slip-on shoes?” on a Kizik PDP, the answer naturally bridges both: yes, many shoppers call them slip-on shoes — Kizik calls them hands-free because the heel collapses so you can step in without using your hands. Both vocabularies preserved. Neither compromised.
The downstream benefit: when shoppers search using their own words, your product page answers in their words too. Good SEO is a natural consequence — not the goal.
Bridge phrase · published“Many shoppers call these slip-on shoes. We call them hands-free because the heel collapses so you can step in without using your hands.”
For a single Halden Lounge Chair product. PlainSaid analyzes real autocomplete data for every product in your catalog. The questions Claude suggests aren’t theoretical — they’re the actual phrases shoppers type into search engines. Your PDP gets the answers before the question is asked.
No tiered feature gates. Pricing scales with volume, not with capability — because the small brand needs the same answer engine as the big one.
Claude reads your existing Shopify product copy and drafts 4–6 starter Q&As per product. Edit and publish in minutes, not days.
Claude pulls real shopper search demand from Google, Bing, and Amazon — then tells you exactly what's missing from your PDP and how to fix it.
Combine colorway-split products (Athens 2 Black, Athens 2 White, Athens 2 Sand) into one knowledge base. Publish once. Every variant inherits.
Sizing charts, supplement facts, care guides, spec sheets. PlainSaid surfaces them inline in answers and publishes them as structured data.
Surface complementary products inside answers, naturally. No spammy upsell carousels — just the right product mentioned at the right moment.
Restricted phrases, approved framings, trust signals. PlainSaid never goes off-brand. You set the rules, Claude follows them.
Add the “Ask a question” block to your product template in the Shopify theme editor. Style it once.
Use Claude to auto-fill starter Q&As. Review, refine, add your brand voice and references.
Live on every product page. Grounded in your content. Indexed for search — Google and the AI engines running on top of it.
Every answer publishes as JSON-LD (FAQPage, isRelatedTo, subjectOf) on the Shopify product metafield. Standard structured data that Google — and the AI search engines reading it — can both understand. AI search isn’t a separate discipline; it’s search engines getting smarter. We just do that well.
Fit questions, material questions, delivery questions — the things that block checkout and trigger costly returns.
Will the legs detach for stairs?
Is the upholstery stain-resistant?
Pre-purchase safety questions, third-party testing, ingredient breakdowns — answered in your brand voice, not a regulator's.
Is this NSF certified?
Can I take this with my SSRI?
Sizing, fit, fabric, care, returns. The questions that drive 30% of return volume in DTC apparel.
Do these run small?
Is the wool itchy?
Skin compatibility, ingredient deck, pregnancy safety, dermatologist-developed claims — surfaced where shoppers decide.
Is this fragrance-free?
Layer with vitamin C?
All features included on every tier. Pay only for the volume you use.
For catalogs over 2,000 products or 20,000 questions/month, contact us about Enterprise pricing.
Yes. PlainSaid is a theme app extension block — works with any Shopify theme that supports app blocks (every theme released since 2021).
The drawer block is 15 KB minified. Loads asynchronously. Doesn't block first paint. Performance impact is essentially zero.
14 days of full access. No credit card required during signup — Shopify handles billing. Cancel any time from your Shopify billing settings, no proration headaches.
Yes — extensively. Brand voice settings, restricted phrases (words/claims the AI must never say), approved framings (preferred substitutions), and trust signals (return policy, warranty, etc. the AI can weave into answers when relevant).
Every answer is grounded in your knowledge base. If the AI can't answer from your content, it shows a polite fallback — never invented information. You can see every gap in our gap analysis report.
PlainSaid lives on the PDP. Tidio/Inbox live in a chat bubble. Most merchants run both — PlainSaid handles pre-purchase questions where shoppers are, chat handles post-purchase support. They complement, not replace.
PlainSaid stores shopper questions (anonymous, no PII) and the AI's answer. We honor all three mandatory Shopify compliance webhooks (data request, customer redact, shop redact). Full policy: plainsaid.com/privacy.
Yes. Cancel from Shopify Billing. No proration — just stops billing at the end of the current period. Your data stays accessible during the period.