Notes on AI search, product, and the changes that drive them.

We keep up with what really matters in search and AI — Google's updates, AI platform announcements, real customer results, major releases. We publish here when there's a real change to respond to. No filler. The list below is the paper trail.

• SEP 24, 2026·AI Search·Shopify platform

  Your products are shoppable inside ChatGPT. Your answers should be too.

  Agentic Storefronts went generally available in March, and Spring '26 opened the layer to every developer. Shopify handles the catalog — here's how to make sure the answers shoppers get are the ones you wrote.

  Read · 7 min →
• JUN 4, 2026·AI Search·Shopify platform

  Your answers, now everywhere Shopify's AI agents reach

  Shopify's Storefront MCP lets AI agents — ChatGPT Shopping, Gemini, Copilot, Sidekick — answer shopper questions about your store. Here's how PlainSaid now feeds them the answers you've already written.

  Read · 6 min →
• MAY 19, 2026·Product·PlainSaid product release

  Catalog sync, rebuilt around Shopify's scale patterns

  We re-architected PlainSaid's catalog sync around Shopify's two scale primitives: the Bulk Operations API for initial backfills and webhook subscriptions for ongoing changes. Here's what shipped and what it means for premium DTC brands.

  Read · 6 min →
• MAY 17, 2026·AI Search·Google Search Central

  We aligned PlainSaid with Google's AI Optimization guide. Here's what it means for your store.

  Google's official guidance on AI search optimization is clear: there's no separate AEO/GEO discipline. Here's how PlainSaid was already aligned — and the framings we tightened in response.

  Read · 7 min →